Urban fashion grows up.

Pills and Dollar Bills is an edgy London brand merging street art with urban fashion. The brand uses street art as a source of inspiration and sees its clothing as a conduit for expressing comment on society and cultural issues. The brand designs urban clothing and collaborates with street artists to create limited edition sweatshirts and hoodies. Their website acts as an interactive fashion and art platform, displaying featured artwork which is available to purchase. 

Street art and fashion business seeks fresh, mature rebrand.

Pills and Dollar Bills wanted a revamp of their brand image to reflect a more premium image as well as product and campaign photography and monthly editorial content support.  

We created a brand book to clarify the brand story, personality and design elements of colour and style. We also designed a new logo to convey the maturity of the brand, abbreviating the name to PADB and creating a block logo lock-up to be used consistently across all brand collateral and products. This also included a complete website redesign and build (Website launching February 2017).

We updated the classic pill symbol to reflect the new branding and produced photography and art direction for their look book and ‘Rude Kids’ launch campaign. We are continuing the PADB story with regular editorial content photoshoots in the perfect urban settings to showcase their products.

An Artistic Approach

The "Rude Kids" collection was produced in collaboration with Dotmasters, a renowned London Street Artist.  The collaboration was launched as a joint exhibition at Graffik Gallery on the iconic Portobello Road. We created visuals for the event, including invites, emailers and look books.

During the launch, PADB released their collection in the exclusive pop up shop, in which we helped to design the space to represent the fun vibrant street wear brand.  The event attracted a big crowd, not only to get their hands on the limited edition Rude Kids collection, but to also get a look at the prominent Dotmasters mural on the outside walls of the gallery. 

 

+ Outputs

Branding
Brand Collateral Design
Brand Book
Look Book
Photography
Campaign Photography
Styling
Content Production
Visual Merchandising
Sticker Design

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