Cart 0

Giving a brand its ‘lens’.

Joumanna is an online jewellery portal showcasing emerging and established jewellery designers from the Middle East and offering beautiful pieces at affordable prices. Joumanna already had a clear style, but we wanted to give them their own ‘lens’ to make their brand consistent and recognisable. 

Artisan jewellery hub seeks brand consistency and
beautiful content for launch campaign.

We created a ‘Brand Style Guide’ to define structure and brand design elements, guiding them on the colours, look and feel of the site to ensure consistency throughout. We created a ‘Tone of Voice’ to be applied across all social channels, blogs and newsletters. The voice works in harmony with Joumanna’s bright personality and highlights the feminine beauty of the jewellery.

Jones & Bone produced the photography for the launch campaign and the digital look book, as well as managing the art direction on both the editorial and campaign content. We focused on making sure the imagery effectively conveyed the essence of the brand, demonstrating how the jewellery is worn day-to-day and getting new audiences excited about the collection.

We are continuing to tell the Joumanna story by producing regular content and managing all aspects of Joumanna’s newsletter and social presence. We plan themes and fashion trends for content pieces and also produce monthly editorial photoshoots to support the written content.



"The quality of the services provided by Jones & Bone has been outstanding. From taking the time to understand our brand guidelines and objectives, to planning strategy and creating potent content & imagery reflecting our values, they have strongly helped us develop our brand identity. Very professional & responsive, they take pride in delivering an outstanding product. They are ideal for brands who are just starting out or to those who are seeking a bigger digital impact and presence. Lastly, they are lovely people who are keen to see you succeed – and that makes all the difference when deciding whom to partner up with."

Joumanna - Joumanna Nasr, Founder

+ Outputs

Look Book
Digital Design
Content Strategy
Content Production

More like this:








Want to discuss a project?