We created a ‘Brand Style Guide’ to define structure and brand design elements, guiding them on the colours, look and feel of the site to ensure consistency throughout. We created a ‘Tone of Voice’ to be applied across all social channels, blogs and newsletters. The voice works in harmony with Joumanna’s bright personality and highlights the feminine beauty of the jewellery.
Jones & Bone produced the photography for the launch campaign and the digital look book, as well as managing the art direction on both the editorial and campaign content. We focused on making sure the imagery effectively conveyed the essence of the brand, demonstrating how the jewellery is worn day-to-day and getting new audiences excited about the collection.
We are continuing to tell the Joumanna story by producing regular content and managing all aspects of Joumanna’s newsletter and social presence. We plan themes and fashion trends for content pieces and also produce monthly editorial photoshoots to support the written content.