You have an idea and you have the experience but taking that leap of faith to bring it to fruition is the scary part. In a world where everything seems to be moving at a million miles per hour, it can be daunting giving up the security of a monthly salary and the perks which come with employment. Competition in the start-up industry is fierce with more than half of all new businesses failing to survive beyond the first five years. But this has not squashed people’s desire to follow their dreams of becoming their own boss.
In 2016, business formation reached a record high with a 657,790 new businesses registering with Companies House, according to the Centre for Entrepreneurs (CFE).
London led the way producing 205,325 start-ups with other major UK cities including Birmingham, Manchester and Glasgow ranking in the top 20, helping put paid to the idea that any uncertainty generated by last year’s EU referendum may have a damaging
effect on entrepreneurship. This month Jones & Bone turns two and to celebrate that milestone we want to offer you some tips which have helped us grow into the creative boutique we are today.
01 | Plan
It is vital you write a business plan when starting up your own business. Investors and anyone you are looking to collaborate with will not take you seriously without one. You need to be able to show people you have a good, solid grounding of what your business is about and how you plan on making it work. Planning should also be an ongoing process which allows you to learn from your experiences, both good and bad, and where you set your company goals as it grows.
02 | Branding
Consistency is key – from the design of your website to your business cards, tone of voice, logo and your business philosophy, everything should be streamlined across all platforms. Don’t be shy to tell clients what you are good at so that they know they are getting the best of the best. Not only does it look good but it shows that you are a professional outfit and that you mean business.
03 | Find the right people
Fledgling businesses need a good team of people behind them all striving for the same thing in order to work. Finding the right person to fit your business and brand can be really challenging and is not something which should be taken lightly. Take your time when hiring someone to make sure they have your company’s best interests at heart. If it doesn’t feel right then speak up, you can’t afford to waste time.
04 | Find your niche
In an industry like ours where competition is fierce, it is important to find your niche and shout about it. Ours is social media content and strategy delivered in our trademark style which is minimal, clean and modern.
05 | Learn to say no
It is easy to want to be all things to all people and many start-ups says yes to a lot of things they normally wouldn’t work on because they need more clients. Trust your instincts and if a job isn’t the right fit for your company then say no.