A small part in a big story – Back to Berlin
Being in the business of crafting narratives, we know a truly great story when we hear one, and docufilm Back to Berlin was no exception. Sensitively directed by Catherine Lurie, and narrated and produced by the one and only Larry King, the film documents the symbolic journey of a group of 11 bikers, all Holocaust survivors or their descendants, as they ride from Israel to Berlin carrying the Maccabiah torch to the Maccabi Games in 2015. Otherwise known as the Jewish Olympics, the Games were being held on German soil for the first time since the start of the Second World War. Even more significantly, the Games were to be staged in the Waldebühne Stadium, site of Hitler’s infamous 1936 Berlin Olympics.
These eleven riders follow in the historical tracks of a group of Jewish bikers who in 1932, also set out across Europe, searching for participants for the first ever Maccabi Games. As our protagonists travel on their epic 3500 mile European journey, encountering storms, heat, and racial tensions, their modern day experiences, interspersed with footage of the original bikers, shed light on what happened to their European ancestors and the turbulent and painful history of the Jews in Europe.
Having been blown away by the story, we were tasked with building a visual identity for promoting the film to a wider audience. We designed and built a responsive and intuitive educational platform, guiding users to engage with the bikers’ journey through an interactive map, and highlighting the historical importance of their experiences. Above all, what we wanted to communicate was that this was both a gripping and emotional road movie, and a significant piece of documentary. Indeed, in today’s unpredictable political climate, the film’s message is more pertinent than ever.
It was a pleasure working with Director Catherine Lurie and Line Producer Rosa Russo to ensure that we captured the true spirit of the film in all of the promotional materials. We are continuing to contribute to the overall marketing strategy of the film and are thrilled to have played a small but important part in communicating such a momentous story. Look out for the posters at a Tube station near you! Let’s get this impressive piece of film-making the recognition it deserves.