Why a 'hands-on' client is a happy client
What’s the key to being a good design creative? Artistic ability, vision, technical nous, problem-solving, an eye for colour, pattern and composition? Well, all these things are important of course, but a crucial and often overlooked skill is the art of communication.
All designers need clients, and being able to listen, understand, explain and collaborate is fundamental to achieving successful outcomes for both clients and creatives. We like to take this further at Jones & Bone by keeping our clients involved at every step of the creative process. We work closely in partnership with brands during the period of each project, becoming a creative extension of their business team instead of just a ‘service provider’. This helps us get to know our clients inside and out which in turn informs and expands our ideas for branding, design and content creation. If we work collaboratively, in person with our client, It makes for a much smoother process - keeping both sides up-to-date and involved with developments and changes as they arise and minimising the amount of to-ing and fro-ing, waiting for feedback, and misunderstandings that might otherwise arise. And after all – it’s their business! We want our clients to be right in the mix, sharing in the vision and the passion of the creative process.
It’s not only the mundane practicalities that are beneficial either – working collaboratively with clients is fun! One of our latest projects is ‘Baliboosta’ – the brainchild of rising star food blogger Ali Alt. We were tasked with building a food lifestyle brand and website from Ali’s grounding as a successful Instagram food influencer. We have worked closely with Ali every step of the way in order to help her realise her dreams, building a fully responsive and interactive website that is easy for her to manage. We have produced all the photography for the site and are continuing to work on producing regular vibrant photographic content – collaborating with Ali to make sure that all the dishes look exactly as she wants, and ensuring that what we are communicating is Ali’s own vision. What comes across is a real sense of Ali as a warm, friendly person – and of the joie de vivre that comes from food. We have had a blast working with Baliboosta and are continuing to value and enjoy the close collaborative client relationship immensely. But enough from us extolling the virtues of brand collaborations – let’s give the last word to the client! Here’s Ali: