When we were tasked with making the Pills And $ Bills brand fresher and more mature we rose to the challenge. We began with abbreviating the streetwear brands name to PA$B which allowed us to create a block logo lock up which will now be incorporated across all brand collateral, products and website.
We also gave the original pill symbol a bit of an uplift by making it more dynamic and bringing it to life with the newly established brand colours.
The new branding has been documented in the PA$B brand book, which features information about the brand story, personality, products and design elements.
The PA$B brand will next be updating its overall content and website in the coming months, as well as launching a range of branded merchandise as well as more collaborations with graffiti artists.