Helmer Website Launch


The Helmer website has undergone a revamp! We have given the whole website a new look, redesign and build. The website is now a fully responsive, E commerce site which makes the user experience just as good on mobile as it is on desktop. 

Overall we focused on making the user journey as seamless as possible, creating a fun shopping experience for the Helmer customers, as well as creating a window into the world of Helmer.

The site has been custom built and is SEO ready. The journal now has a 'shop the look' feature which allows the Helmer customers to buy straight from the journal pages. The journal also now includes vacation reports, which are city guides written by the Helmer girls. This falls more in line with the overall brand values we established at the beginning of the year. 

By listening to the Helmer ladies to understand what wasn't working on their previous site followed by extensive planning and mapping out the user journey, allowed us to create a website that we are both proud of.


We finally got our dream website up and going... After months of hard work it paid off...
Thank you Jones & Bone for making this a reality!
— Danielle Helmer, Co-Founder