Joumanna X Jones & Bone


Joumanna is home to an artisanal selection of locally sourced, handmade Middle Eastern jewellery. They work closely with incredible designers who create handcrafted jewellery from statement costume pieces, to timeless classics, offering gorgeous distinct jewellery at accessible prices. Not only does the brand create stunning, unique pieces of jewellery,
it also gives back to local communities. 10 percent of their sale proceeds go towards
Teach for Lebanon, a foundation whose aim is to provide accessible educations to all
primary school children.

We are proud to announce that Joumanna has chosen Jones & Bone to be the agency to create their brand style guide. It is here where we will create a set rules as a way of capturing the overall Visual Identity, Tone of Voice and Art Direction. We will also be creating and curating bespoke Joumanna content with a monthly content calendar, filled with stories and brand lifestyle imagery. This will be supported with regular photography sessions to create fresh editorial content on Instagram, the journal and their newsletter.

Jones & Bone are very excited to be working along side a brand designed for career
minded and fashion savvy women. Transforming outfits and styles from the everyday -
to the sublime.