Watch Out Nigella!

Introducing the latest addition to our client family – inspirational new food influencer ‘Baliboosta’. Building on her passion for fresh and hearty home-cooking and a rapidly growing Instagram following, founder Ali Alt is working with us to develop the visual identity for her fledgling brand. From the distinctive new logo (above), to the colour palette, art direction  and website design, we have created a visual story to reflect the warm, family-oriented and fun values of the brand.

Baliboosta will launch later this month with a new Vlog on accessible and wholesome home cooking, while we will be maintaining the brand momentum with monthly beautiful photographic content for the website and Instagram. In case you were wondering, Baliboosta means ‘perfect homemaker’ in Yiddish..  so you’d better watch out Nigella, there’s a new kid on the block!