Youtube Campaign #OursToLose
On 30th November in Paris, world leaders are meeting at the COP 21 summit to determine a response to climate change and agree universally binding actions to limit temperatures rising beyond 2°C by 2050. Around this, marches and petitions are kicking off around the world to apply pressure on the world's decision makers to seize this opportunity.
Youtube want to rally around this moment as a chance for creators and their viewers to really make an impact at this crucial occasion.
#OursToLose is a video and social campaign with the aim to drive millions to sign a petition, to influence those leaders attending COP21.
Jones & Bone were asked (in collaboration with Flying Object) to create a visual identity and logo for the #OursToLose campaign.
To sign the petition and support the cause please visit this link.