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#OursToLose – visuals mean votes; creating a visual identity for a social campaign.

In November 2015, YouTube launched the #OursToLose campaign showcasing videos about climate change and the environment. Its aim was to encourage its young users to sign a petition to influence the outcome of talks on climate change at the UN COP21 conference in Paris that month.

Environmental campaign seeks visual identity to attract generation Y YouTubers.

We (in collaboration with Flying Object) designed a vibrant logo and visual identity for the movement to appeal to young YouTube users and get them actively involved in the campaign.

+ Outputs

Design
Brand Identity
Art Direction
Digital Design

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