From brand advocates to 'Local Heroes'.
To launch their new look, App4 wanted a marketing campaign to announce their arrival as a major player in the field and to raise brand awareness. We devised a campaign celebrating ‘Local Heroes’, successful business owners from the target restaurant and takeaway market. What better way to build your credentials than by partnering with respected and dynamic brand advocates? We made a 60 second video featuring a ‘Local Hero’ which beautifully illustrated the story of the client user journey, and created other touch points such as an edition of a quarterly newspaper with a double page spread ‘Local Hero’ editorial (distribution 30,000) and supporting social and journal content.