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From finding your brand identity, to visually communicating your brand experience, we are here to help you make that first, and lasting impression


Sarah Norford-Jones

Director & Co-Founder

Sarah brings business acumen, an eye for detail and passion for brands to her role as Co-Founder. With an academic background in design and management, Sarah has worked in fashion PR and then in brand management for major creative agency Iris Worldwide before being headhunted to work on new business development at Sunshine.

As Co-Founder at Jones & Bone, Sarah’s focus is on collaborating with brands to help them succeed though strategic visual content creation and marketing.

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Keith Nigel Bone

Design Director & Co-Founder

Keith is an award-winning multidisciplinary design director with over fifteen years’ of experience working with leading agencies including Google - Creative Lab, Sunshine, Mother, BBH, Addictive Pixel, Hudson Powell and Nexus. He has collaborated on numerous major brand projects and has won industry awards for his work including at Cannes Lion, Webby Awards, FWA, Campaign Big Award and D&AD among others.

At Jones & Bone, Keith brings his talent for engaging design and visual storytelling to developing unique identities and digital design solutions for brands.

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Happy clients make us happy


"The quality of the services provided by Jones & Bone has been outstanding. From taking the time to understand our brand guidelines and objectives, to planning strategy and creating potent content & imagery reflecting our values, they have strongly helped us develop our brand identity. Very professional & responsive, they take pride in delivering an outstanding product. They are ideal for brands who are just starting out or to those who are seeking a bigger digital impact and presence. Lastly, they are lovely people who are keen to see you succeed – and that makes all the difference when deciding whom to partner up with."

Joumanna - Joumanna Nasr, Founder

"What a great duo! Sarah and Keith are talented, creative, reliable and a pleasure to work with. Providing hands on help, always a call away, helping me through any obscure technical conundrum. Working with this wonderful pair is a collaborative experience. Every meeting, shoot or call has been filled with ideas, laughs, and of course a superb final product"

Baliboosta - Ali Alt, Founder

“I have worked very closely with Sarah and Keith on a recent project to re-brand our business and to deliver both a printed and digital marketing strategy. Their commitment to excellence and drive to deliver the very best for our business, has resulted in a significant positive change in our businesses profile which has enabled us to grow our business quicker and elevate our corporate image.”

App4 - Ian Chambers, CTO

“It has been great working this past year with Jones & Bone, they have helped us to bring our business to it’s full potential by providing us with creative and bespoke services. The team is not only flexible but very responsive, highly enthusiastic and professional. They have an ability to translate your vision into an actual project while taking into consideration your budget. It’s been a real pleasure working with a team who is genuinely involved and cares about you and your needs.”

Helmer - Michelle Helmer, CEO & Founder

"Since we started Kabinga the yoga retreat sector has exploded, offering many 'cheaper' experiences. J&B helped us reposition Kabinga away from just yoga towards a boutique, total wellness, luxury experience. They encouraged us to use discrete social media and the response has been beyond our expectations. Their Instagram postings just capture the magic of Kabinga. We are thrilled with their photography and new website. J&B are fun, sensitive but demand results, working with them is a joy and 2017 is looking great, thank you. "

Kabinga Retreat - Jules Morrow, Holistic therapist

"We approached Jones & Bone to assist us with the Brookstone brand identity mainly focusing on our website. We worked closely with them during the process which worked really well, and we ended up with a website that not only looks beautifully designed, but also resonates well with our customers. We are extremely happy with what we achieved with Jones & Bone, and would recommend them to any business."

Brookstone - Rupert Lee-Uff, Founder & Sales Director